Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Panama City: Canal and business travel; Bocas del Toro and San Blas islands; Carnival; Retiree and long-stay demand. Guests I price for: Business travellers midweek, North American leisure guests on 4 to 7 night stays. Where I start: Dry-season premiums, corporate midweek rates, and monthly long-stay cards.
Panama City sells mostly through Airbnb, Booking.com and Vrbo. My background is five-star hotel revenue, so for Panama City hotels I work on corporate rate negotiation, convention and banking demand midweek, weekend leisure packages and a comp set chosen by district, whether that is Casco Viejo, Obarrio or Costa del Este.
The service in general is described on my expedia optimization page; this page covers how I apply it in Panama City.