Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Medellín: Feria de las Flores; Christmas lights (Alumbrados); Digital-nomad demand in El Poblado and Laureles; Conference travel. Guests I price for: US and European remote workers on 1 to 3 month stays, and short-stay leisure visitors. Where I start: Monthly discount ladders, event premiums in August and December, and unit positioning inside dense El Poblado supply.
Medellín sells mostly through Airbnb and Booking.com. With my five-star background I help Medellín boutique hotels and aparthotels separate leisure, corporate and event segments, build packages for the Feria and fashion week and set corporate rates for Plaza Mayor conferences that protect weekday occupancy in the rainy months.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Medellín.