An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Cancún: US and Canadian winter travel; Spring Break; Easter (Semana Santa); Wedding and group travel in Playa del Carmen. Guests I price for: North American couples and families on 5 to 7 night stays in Cancún, Playa del Carmen and Puerto Morelos. Where I start: Holiday premiums and minimum stays, hurricane-season floors, and weekly discount ladders that match flight patterns.
I configure your pricing tool with holiday minimums, a weekly and fortnightly discount ladder, and a firm autumn floor, and I make sure Airbnb, Vrbo, Booking.com and Expedia all carry the same taxes and rules so one channel never quietly undercuts another.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Cancún.