Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Waco: Magnolia Market at the Silos; Baylor football at McLane Stadium and commencement; The Dr Pepper Museum and Cameron Park Zoo; Texas drive-market weekend trips. Guests I price for: Magnolia and Fixer Upper tourists plus Baylor families on 2 to 3 night stays near the Silos, downtown and campus. Where I start: Steady Magnolia-driven leisure demand layered with Baylor game-day and graduation premiums, weekend minimums, and softer high-summer pricing.
Waco sells mostly through Airbnb, Vrbo and Booking.com. My Waco setup in PriceLabs or Wheelhouse starts from a Magnolia weekend baseline, then adds Baylor football, homecoming and both commencements as separate events, softer summer rates and weekday offers. Airbnb, Vrbo and Booking.com all price from that calendar, so guests see the same logic everywhere.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Waco.