Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Waco: Magnolia Market at the Silos; Baylor football at McLane Stadium and commencement; The Dr Pepper Museum and Cameron Park Zoo; Texas drive-market weekend trips. Guests I price for: Magnolia and Fixer Upper tourists plus Baylor families on 2 to 3 night stays near the Silos, downtown and campus. Where I start: Steady Magnolia-driven leisure demand layered with Baylor game-day and graduation premiums, weekend minimums, and softer high-summer pricing.
Waco sells mostly through Airbnb, Vrbo and Booking.com. Waco hotels compete for Magnolia tourists, Baylor families and business travellers along the I-35 corridor. With my five-star hotel background I help set event restrictions, graduation and football blocks, weekend packages and a comp set chosen by distance to the Silos and campus.
The service in general is described on my expedia optimization page; this page covers how I apply it in Waco.