An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Inside PriceLabs or Wheelhouse I build your Traverse City calendar with you: Cherry Festival as its own band, fixed changeovers for summer weeks, Interlochen session dates, October colour weekends and winter monthly options. Airbnb, Vrbo and Booking.com then price from that one rulebook instead of drifting apart.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Traverse City.