Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Waco. Waco has a steady tourism engine in Magnolia Market at the Silos, which brings visitors almost every weekend. Baylor football and commencement add sharp peaks, and July and August are hot and slower. I build a solid weekend base from Magnolia traffic and layer Baylor dates on top.
For a Waco owner I review the permit status and the home's position near the Silos and Baylor, then build a weekend base from Magnolia demand and layer football and commencement on top. We set floors and minimum stays together so July, August and weekdays are not left behind.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Waco.