Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Zurich: Street Parade; Banking and pharma business travel; Summer lake season; Gateway to Alpine ski resorts. Guests I price for: Corporate travellers midweek, international leisure guests on 2 to 4 night stays, and relocation guests. Where I start: Corporate midweek rate cards, CHF pricing benchmarks against hotels, and mid-term relocation strategies.
Zurich sells mostly through Airbnb and Booking.com. In PriceLabs or Wheelhouse I set up Zurich listings with Street Parade, the Film Festival, Messe Zurich fairs and the Davos week as events, plus a corporate weekday base and monthly discounts. Airbnb and Booking.com share the same rules and totals.
The service in general is described on my other ota optimization page; this page covers how I apply it in Zurich.