An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Zurich: Street Parade; Banking and pharma business travel; Summer lake season; Gateway to Alpine ski resorts. Guests I price for: Corporate travellers midweek, international leisure guests on 2 to 4 night stays, and relocation guests. Where I start: Corporate midweek rate cards, CHF pricing benchmarks against hotels, and mid-term relocation strategies.
In PriceLabs or Wheelhouse I set up Zurich listings with Street Parade, the Film Festival, Messe Zurich fairs and the Davos week as events, plus a corporate weekday base and monthly discounts. Airbnb and Booking.com share the same rules and totals.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Zurich.