Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Tbilisi: Old Tbilisi, sulphur baths and wine bars; Remote workers and long-stay visitors; Kakheti wine country day trips; Visitors from Türkiye, Israel, the Gulf and Europe. Guests I price for: International city-breakers on 3 to 5 night stays and remote workers on monthly stays. Where I start: Shoulder-season premiums, monthly rates and Georgian tax registration for hosts.
Tbilisi sells mostly through Booking.com and Airbnb. For Tbilisi hotels I set rates for the spring and autumn peaks, balance tour group contracts from Türkiye, Israel and the Gulf against individual bookings, and plan for conference and business demand midweek, drawing on the years I spent in revenue roles at five-star international hotel chains.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Tbilisi.