Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Madrid: Real Madrid and Atlético fixtures; IFEMA trade fairs such as FITUR; Mad Cool festival in July; Cultural and business travel year-round. Guests I price for: European and Latin American travellers on 2 to 4 night stays in Centro, Malasaña and Salamanca. Where I start: Trade-fair and match-day premiums, an August strategy that reflects the local exodus, and licensed tourist-flat compliance.
Madrid sells mostly through Airbnb, Booking.com and Vrbo. For Madrid hotels, my five-star chain background helps price trade fairs and congresses at IFEMA, manage negotiated corporate rates against leisure weekends, and choose comp sets by district, so a Salamanca property is not benchmarked against a budget hotel near Atocha.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Madrid.