An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Aarhus: NorthSide Festival each June; the Aarhus Festuge festival week spanning late August and September; ARoS art museum with its rainbow panorama and the Den Gamle By open-air town; family trips to Legoland Billund and the painted houses of Skagen. Guests I price for: Scandinavian and German couples, families and conference guests staying in the Latin Quarter and around the harbour docklands. Where I start: Concentrating premiums into the short bright summer and festival weeks while observing Denmark's home-sharing day caps and the CPR-linked registration rules for private lets.
For Aarhus hosts I set up PriceLabs or Wheelhouse so the limited rental nights go to the strongest weeks: NorthSide, Festuge, Smukfest and July family stays. I add longer minimums for family homes and keep Airbnb, Booking.com and Vrbo on the same plan.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Aarhus.