Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Aberdeen. Aberdeen blends energy-sector business with Royal Deeside tourism. Contractors fill weekdays in the city, while Balmoral, distilleries and the Braemar Gathering in September draw summer visitors. Scottish licensing applies to both city flats and rural cottages. Energy-sector demand has changed over the years, so I review weekday pricing regularly rather than relying on old assumptions, and let Deeside carry more of the leisure summer.
For an Aberdeen or Deeside owner I check the licence first, then separate the city's corporate pricing from Deeside's leisure seasons. We set weekday and monthly rates for contractors, Gathering premiums and summer cottage weeks, so each property is priced for its real guests.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Aberdeen.