Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Aberdeen: the Braemar Gathering Highland Games attended by the Royal Family each September; Balmoral Castle and the Royal Deeside estates and distilleries; the offshore energy sector driving midweek corporate stays; the granite Old Aberdeen university quarter and North Sea harbour. Guests I price for: Energy-sector contractors on weekday business stays in the city, alongside summer visitors touring Deeside from Ballater and Braemar. Where I start: Blending a resilient corporate weekday base with leisure-led summer and Gathering weekends, and holding the Scottish short-term-let licence for both city flats and rural cottages.
Aberdeen sells mostly through Airbnb, Booking.com and Vrbo. Corporate-led cities are where I learned hotel revenue. For Aberdeen hotels I review negotiated rates with energy operators and contractors, blocks for conferences at P&J Live, weekend packages that send guests out to Deeside, and the balance between low-rated crew business and higher-paying guests on strong nights.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Aberdeen.