Alaa's take on Amarillo
“Amarillo is a pass-through market. Road-trippers on Interstate 40 and Route 66 stay one night, sometimes two, on their way elsewhere, while Palo Duro Canyon and the TEXAS musical bring summer visitors. The main job is making one-night stays easy and profitable.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



