An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Amarillo: Palo Duro Canyon State Park; The TEXAS outdoor musical drama; Cadillac Ranch and historic Route 66; Amarillo as an Interstate 40 road-trip stopover. Guests I price for: Road-trippers and canyon visitors on 1 to 2 night stays near Route 66 and the canyon, drawn from across the Panhandle and the interstate corridor. Where I start: Overnight road-trip demand and single-night gap filling, summer canyon-season premiums, and pricing built for a high-turnover pass-through market.
For hosts I set up your pricing tool with one-night stays open year-round, gap-filling rules, summer premiums for canyon and TEXAS dates, small event premiums for the fair and West Texas A&M games, and weekly discounts for workers. Check-in is kept flexible for late arrivals off the interstate.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Amarillo.