Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Amarillo: Palo Duro Canyon State Park; The TEXAS outdoor musical drama; Cadillac Ranch and historic Route 66; Amarillo as an Interstate 40 road-trip stopover. Guests I price for: Road-trippers and canyon visitors on 1 to 2 night stays near Route 66 and the canyon, drawn from across the Panhandle and the interstate corridor. Where I start: Overnight road-trip demand and single-night gap filling, summer canyon-season premiums, and pricing built for a high-turnover pass-through market.
Amarillo sells mostly through Airbnb, Vrbo and Booking.com. My background in five-star hotels helps Amarillo properties along I-40 manage high-turnover transient demand: pricing by day of week, fencing summer canyon weekends, and building corporate rates for medical and industrial visitors without discounting the evenings when road traffic is strongest.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Amarillo.