Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Sorrento: Capri, the Faraglioni and the Blue Grotto; Sorrento as an Amalfi Coast and Pompeii base; Ferry links to Naples and Positano; Weddings and luxury hotels. Guests I price for: American, British and Australian couples and families on 3 to 6 night stays. Where I start: Long-season premiums, Capri day-tripper versus overnight positioning and Italian CIN registration and tourist tax.
Sorrento sells mostly through Booking.com, Expedia and Airbnb. I set up the pricing tool so the long season has a proper shape: Easter and Holy Week as a spring peak, wedding Saturdays protected, August firm and October tapered. For Capri I add minimum stays that stop single nights breaking up a summer week, and I check tax lines on every channel.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Sorrento.