Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Asheville: Autumn foliage on the Blue Ridge Parkway; Biltmore Estate and Christmas season; Craft-beer and food tourism; Wedding and retreat travel. Guests I price for: Couples and groups from the Southeast on 2 to 4 night stays, families in summer. Where I start: October premiums with minimum stays, cabin and view positioning, and winter floors that hold rate.
Asheville sells mostly through Airbnb, Vrbo and Booking.com. My background in five-star hotels helps Asheville inns and boutique hotels balance wedding groups, leisure couples and Biltmore visitors, fence the October peak and holiday weekends, and plan winter packages that keep the rate intact instead of discounting the whole calendar.
The service in general is described on my expedia optimization page; this page covers how I apply it in Asheville.