Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Augusta, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Augusta, United States, one to one, remotely and in Eastern Time (UTC-5). In Augusta, I price Masters fortnight (early April) as the peak and June to August and December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Augusta
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Augusta: The Masters Tournament at Augusta National; Fort Eisenhower military travel; Medical district and Augusta University; Savannah River and Clarks Hill Lake recreation. Guests I price for: Masters patrons and corporate hospitality groups on week-long rentals, military and medical travellers year-round. Where I start: Masters week priced and contracted a year ahead, corporate whole-home rentals, and steady military and medical rates the rest of the year.
Augusta sells mostly through Direct corporate rentals, Airbnb, Vrbo and Booking.com. Augusta hotels face one week where rates and minimum stays set records and a long year built on government, medical and contractor accounts. I help hotels hold those accounts loyal through April, structure tournament packages and deposits properly, and price the rest of the calendar on midweek strength rather than on the Masters memory.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Augusta.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Google is where many Augusta guests check prices on a phone, whether they are visiting a soldier at the base, attending an appointment or comparing hotels on Washington Road. I look at the Business Profile photos, parking and landmark details, whether free booking links are live, and whether the hotel's own site wins the price comparison against the OTAs, especially in the weeks before April.
My opening task is checking rate accuracy on Google for tournament dates and a normal summer week, since a mismatch on either sends guests away from the direct site.
Weekdays carry the city now, so I keep rates level for hospital, university and base travellers and use this quiet stretch to sign the coming April contract and fix the house rules.
Practice rounds, the Par 3 Contest and the four tournament days sit inside one booking for me; I close every gap, refuse split stays and keep a reserve list in case a group cancels.
The closest stock to the course, so tournament value is highest here; I protect April at all costs and let the rest of the year run on business travellers.
My full Augusta calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Augusta.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Augusta sells mostly through Direct corporate rentals, Airbnb, Vrbo and Booking.com. Masters fortnight (early April): Practice rounds, the Par 3 Contest and the four tournament days sit inside one booking for me; I close every gap, refuse split stays and keep a reserve list in case a group cancels. For Google Hotel Ads optimization in Augusta, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Augusta: Masters Tournament week in early April, far above any other week of the year. Masters fortnight (early April): Practice rounds, the Par 3 Contest and the four tournament days sit inside one booking for me; I close every gap, refuse split stays and keep a reserve list in case a group cancels.
Masters patrons and corporate hospitality groups on week-long rentals, military and medical travellers year-round. Demand is driven by The Masters Tournament at Augusta National and Fort Eisenhower military travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Augusta.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Augusta the property is in. West Augusta and the Washington Road corridor: The closest stock to the course, so tournament value is highest here; I protect April at all costs and let the rest of the year run on business travellers. Summerville (the Hill) and Evans and Martinez get their own treatment.
Quote Masters week as a single whole-week package, Sunday to Sunday, rather than a nightly rate, and decide twelve months out whether to sell direct, through a broker or on the platforms. Next: build 28-night and longer rates for Fort Eisenhower training rotations and medical rotations, with a work desk and fast internet listed in the first lines of the listing. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Augusta traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which side of the river and which county the home sits in, because Richmond County, Columbia County and North Augusta in South Carolina each handle registration and lodging tax in their own way.
For Google Hotel Ads optimization in Augusta, this is how I would approach it. Augusta hotels face one week where rates and minimum stays set records and a long year built on government, medical and contractor accounts. I help hotels hold those accounts loyal through April, structure tournament packages and deposits properly, and price the rest of the calendar on midweek strength rather than on the Masters memory. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Augusta and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price the Augusta National Women's Amateur days just before the Masters as their own short premium, since early arrivals and the media start filling the town that weekend.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Augusta I would start from masters fortnight (early April): Practice rounds, the Par 3 Contest and the four tournament days sit inside one booking for me; I close every gap, refuse split stays and keep a reserve list in case a group cancels. To start, open the chat or email me with your property type and size in Augusta.
Yes. Google Hotel Ads Expert in Augusta is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Augusta have been optimized, including in areas such as West Augusta and the Washington Road corridor. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Augusta.
Results depend on the property, the starting point and the season, so I do not promise a number. In Augusta the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build 28-night and longer rates for Fort Eisenhower training rotations and medical rotations, with a work desk and fast internet listed in the first lines of the listing. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Augusta, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Augusta, or read the general page for google hotel ads optimization.
If you also run properties outside Augusta, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Augusta and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
