Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Asheville: Autumn foliage on the Blue Ridge Parkway; Biltmore Estate and Christmas season; Craft-beer and food tourism; Wedding and retreat travel. Guests I price for: Couples and groups from the Southeast on 2 to 4 night stays, families in summer. Where I start: October premiums with minimum stays, cabin and view positioning, and winter floors that hold rate.
Asheville sells mostly through Airbnb, Vrbo and Booking.com. My background in five-star hotels helps Asheville inns and boutique hotels balance wedding groups, leisure couples and Biltmore visitors, fence the October peak and holiday weekends, and plan winter packages that keep the rate intact instead of discounting the whole calendar.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Asheville.