Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Asturias: Picos de Europa and Covadonga hiking; Descenso Internacional del Sella canoe race; Asturian cider (sidra) culture; San Mateo festival in Oviedo. Guests I price for: domestic Spanish families and hikers on 5 to 7 night stays split between Oviedo, Gijon and the Picos villages. Where I start: positioning the region as a cool-summer escape from the interior heat, VUT registration in the Principado de Asturias, and shoulder-season floors around the autumn festival calendar.
Asturias sells mostly through Airbnb, Booking.com and Vrbo. For rural hotels and city properties in Asturias, my five-star background helps with seasonal pricing, managing domestic family demand in summer, and building shoulder-season packages around hiking and cider culture, so that a casona rural or a small Gijon hotel does not rely on eight summer weeks to make its year.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Asturias.