Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Bilbao: Semana Grande festivals; San Sebastián Film Festival; Pintxos and gastronomy tourism; Guggenheim and surf season. Guests I price for: European and North American couples on 2 to 4 night stays. Where I start: Festival premiums, summer rates, and Basque tourist-flat compliance.
Bilbao sells mostly through Airbnb and Booking.com. For hotels in Bilbao and San Sebastian, my five-star background helps with event-week pricing, managing corporate demand in Bilbao against leisure demand on the coast, and choosing comp sets by district so a Gros boutique is not benchmarked against a business hotel near the airport.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Bilbao.