Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Biarritz: surfing on the Cote des Basques and Grande Plage; Fetes de Bayonne; Belle Epoque Biarritz; Saint-Jean-de-Luz and the Basque coast. Guests I price for: surfers and French and Spanish families on 5 to 7 night stays in central Biarritz, Anglet and Saint-Jean-de-Luz. Where I start: peak-summer and Fetes de Bayonne premiums, the Biarritz change-of-use compensation rules that restrict new holiday lets, and a September surf shoulder.
Biarritz sells mostly through Airbnb, Booking.com, Vrbo and Abritel. For hotels on the Basque coast I draw on my five-star chain background to balance French and Spanish leisure demand, surf groups and events, set length-of-stay rules for summer and festivals, and choose comps by town and beach rather than star rating alone.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Biarritz.