Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Biarritz, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Biarritz, France, one to one, remotely and in Central European Time (UTC+1). In Biarritz, I price July to August as the peak and November to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Biarritz
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Biarritz: surfing on the Cote des Basques and Grande Plage; Fetes de Bayonne; Belle Epoque Biarritz; Saint-Jean-de-Luz and the Basque coast. Guests I price for: surfers and French and Spanish families on 5 to 7 night stays in central Biarritz, Anglet and Saint-Jean-de-Luz. Where I start: peak-summer and Fetes de Bayonne premiums, the Biarritz change-of-use compensation rules that restrict new holiday lets, and a September surf shoulder.
Biarritz sells mostly through Airbnb, Booking.com, Vrbo and Abritel. For hotels on the Basque coast I draw on my five-star chain background to balance French and Spanish leisure demand, surf groups and events, set length-of-stay rules for summer and festivals, and choose comps by town and beach rather than star rating alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Biarritz.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Biarritz and the Basque coast are surf and beach markets with a big summer festival, the Fêtes de Bayonne. Biarritz has also introduced change-of-use compensation rules that make new holiday lets hard to create, so existing authorised ones are valuable. September's surf season extends the year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Winter surfers and weekend visitors from Bordeaux and Spain keep some demand. I price weekends modestly and offer monthly stays to remote workers.
Easter, French bank holidays and early surfers bring spring demand. I price long weekends higher and open summer dates with confident rates.
French and Spanish families, surfers and the Fêtes de Bayonne fill the coast. I price by the week with firm minimums and lift the festival days.
Warm seas and strong swells bring surfers and couples. I step rates down gradually and allow shorter stays from mid-September.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price July, August and Fêtes de Bayonne as the top bands.
Build a September surf shoulder with weekly stays.
Price Biarritz, Anglet and Saint-Jean-de-Luz separately.
Confirm the change-of-use authorisation status.
Display registration numbers.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Biarritz sells mostly through Airbnb, Booking.com, Vrbo and Abritel. September to October: Warm seas and strong swells bring surfers and couples. I step rates down gradually and allow shorter stays from mid-September. For Google Hotel Ads optimization in Biarritz, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Biarritz: July and August for the beaches and the Fetes de Bayonne, with a strong September surf season. July to August: French and Spanish families, surfers and the Fêtes de Bayonne fill the coast. I price by the week with firm minimums and lift the festival days.
Surfers and French and Spanish families on 5 to 7 night stays in central Biarritz, Anglet and Saint-Jean-de-Luz. Demand is driven by surfing on the Cote des Basques and Grande Plage and Fetes de Bayonne. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Biarritz.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Biarritz the property is in. Côte des Basques: The surf beach below the cliffs, popular with surfers and couples. I price sea views and walking access highly and keep September firm. Anglet and Chambre d'Amour and Saint-Jean-de-Luz and Guéthary get their own treatment.
Price July, August and Fêtes de Bayonne as the top bands. Next: price Biarritz, Anglet and Saint-Jean-de-Luz separately. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Biarritz traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the tourist tax is collected and the listing shows a clear total, since French and Spanish guests compare carefully across channels.
For Google Hotel Ads optimization in Biarritz, this is how I would approach it. For hotels on the Basque coast I draw on my five-star chain background to balance French and Spanish leisure demand, surf groups and events, set length-of-stay rules for summer and festivals, and choose comps by town and beach rather than star rating alone. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Biarritz and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: build a September surf shoulder with weekly stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Biarritz I would start from July to August: French and Spanish families, surfers and the Fêtes de Bayonne fill the coast. I price by the week with firm minimums and lift the festival days. To start, open the chat or email me with your property type and size in Biarritz.
Yes. Google Hotel Ads Expert in Biarritz is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Biarritz have been optimized, including in areas such as Côte des Basques. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Biarritz.
Results depend on the property, the starting point and the season, so I do not promise a number. In Biarritz the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Biarritz, Anglet and Saint-Jean-de-Luz separately. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Biarritz, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Biarritz, or read the general page for google hotel ads optimization.
If you also run properties outside Biarritz, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Biarritz and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
