Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Brighton: Brighton Pride; Brighton Festival and Fringe; Summer seafront demand; Party conferences and stag and hen groups. Guests I price for: Londoners and international visitors on 1 to 3 night stays, groups at weekends. Where I start: Pride and festival premiums, weekend group minimums, and midweek floors.
Brighton sells mostly through Airbnb, Booking.com and Vrbo. I set up PriceLabs or Wheelhouse for Brighton hosts with Pride, the Festival, the Fringe, the Great Escape and the marathon as events. Group homes get clear deposit and minimum rules, midweek nights get a London-visitor rate, and Airbnb, Booking.com and Vrbo share one calendar.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Brighton.