Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Bruges: Bruges historic centre; Gentse Feesten; Christmas markets and ice sculpture festival; Cycling classics in spring. Guests I price for: European and UK weekend visitors on 2 to 3 night stays. Where I start: Weekend and festival premiums, and licensed holiday-rental compliance.
Bruges sells mostly through Airbnb and Booking.com. For hosts here I set up PriceLabs or Wheelhouse with two night weekend minimums, a separate festival band for Ghent in July, Christmas market weekends for Bruges, and softer weekday rates, keeping Airbnb and Booking.com aligned so UK and European guests see the same total.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Bruges.