An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Bruges: Bruges historic centre; Gentse Feesten; Christmas markets and ice sculpture festival; Cycling classics in spring. Guests I price for: European and UK weekend visitors on 2 to 3 night stays. Where I start: Weekend and festival premiums, and licensed holiday-rental compliance.
For hosts here I set up PriceLabs or Wheelhouse with two night weekend minimums, a separate festival band for Ghent in July, Christmas market weekends for Bruges, and softer weekday rates, keeping Airbnb and Booking.com aligned so UK and European guests see the same total.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Bruges.