Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Bruges: Bruges historic centre; Gentse Feesten; Christmas markets and ice sculpture festival; Cycling classics in spring. Guests I price for: European and UK weekend visitors on 2 to 3 night stays. Where I start: Weekend and festival premiums, and licensed holiday-rental compliance.
Bruges sells mostly through Airbnb and Booking.com. For boutique hotels in Bruges and Ghent I use my five-star chain experience to price weekends and festivals with clear fences, manage coach-tour and group requests against independent demand, and choose comps in the same canal quarter rather than across the whole city.
The service in general is described on my expedia optimization page; this page covers how I apply it in Bruges.