Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Buffalo: Niagara Falls State Park and the Maid of the Mist; Buffalo Bills and Sabres home games; Canalside, the Buffalo waterfront and architecture tourism; Cross-border travel to Canada. Guests I price for: Falls sightseers and international visitors on 1 to 2 night stays, Bills fans on game weekends, and families. Where I start: Summer Falls premiums, game-weekend pricing, and winter floors.
Buffalo sells mostly through Airbnb, Booking.com, Expedia and Vrbo. Hotels in Buffalo and Niagara Falls, NY sell to coach tours, casino guests, sports fans and visitors to the Buffalo Niagara Medical Campus. Drawing on my five-star hotel revenue background, I help set group pricing for summer tours, game-weekend restrictions and a comp set that reflects the American side honestly rather than chasing Ontario's fallsview rates.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Buffalo.