Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Cancún: US and Canadian winter travel; Spring Break; Easter (Semana Santa); Wedding and group travel in Playa del Carmen. Guests I price for: North American couples and families on 5 to 7 night stays in Cancún, Playa del Carmen and Puerto Morelos. Where I start: Holiday premiums and minimum stays, hurricane-season floors, and weekly discount ladders that match flight patterns.
Cancún sells mostly through Airbnb, Vrbo, Booking.com and Expedia. I configure your pricing tool with holiday minimums, a weekly and fortnightly discount ladder, and a firm autumn floor, and I make sure Airbnb, Vrbo, Booking.com and Expedia all carry the same taxes and rules so one channel never quietly undercuts another.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Cancún.