An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Costa Rica: Tamarindo, Nosara and Papagayo beach demand; Manuel Antonio and La Fortuna eco-tourism; Surf and yoga retreats; North American winter travel. Guests I price for: North American families and couples on 5 to 10 night stays. Where I start: Dry-season premiums, weekly villa pricing, and green-season floors.
I set up your Airbnb, Vrbo and Booking.com pricing with dry-season weekly rates, holiday minimums, a July lift and green-season floors. I make sure road and utility details are clear so the price you ask feels fair once guests arrive.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Costa Rica.