Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Guadalajara: FIL Guadalajara book fair; Expo Guadalajara conventions; Tequila and Chapala tourism; Tech-sector business travel. Guests I price for: Business and event travellers midweek, domestic leisure guests at weekends. Where I start: Convention premiums and corporate midweek rate cards.
Guadalajara sells mostly through Airbnb and Booking.com. Coming from five-star hotel revenue, I help Guadalajara hotels manage negotiated corporate rates against convention peaks, decide when to close discounted rates during FIL and big shows, and choose a comp set based on location relative to Expo and Zapopan offices.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Guadalajara.