Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Destin: Summer beach season on the Emerald Coast; Spring Break; Snowbird season in the autumn and winter; Seaside, Rosemary Beach and Alys Beach events. Guests I price for: Families from the South and Midwest driving in for 5 to 7 night stays, snowbirds on monthly stays. Where I start: Saturday-to-Saturday weekly pricing in summer, Spring Break premiums, and monthly snowbird rate cards.
Destin sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I set Saturday changeovers in summer, add each Spring Break week, the Songwriters Festival and the Fishing Rodeo as custom events, and create monthly settings for snowbirds, so the system prices the shoulders as carefully as the peak weeks.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Destin.