Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Fargo. Fargo and Moorhead sit on two sides of the Red River and two state lines, with three universities, a large healthcare sector and a football team used to playing deep into December. NDSU Bison home games at the Fargodome, including FCS playoff rounds, drive the autumn. Summer is the leisure season, and winter is long and cold. I price game weekends and playoff dates quickly, and lean on monthly stays for nurses and medical staff through the winter.
For a Fargo owner I start by matching the property to its likely guest: Bison fans, medical contracts or business travel. Then we set a winter monthly plan, game tiers and a playoff playbook that can be switched on within a day, and agree how to review results each month.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Fargo.