An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Fargo: North Dakota State University and the Bison football program; Fargodome concerts and events; Regional healthcare and agriculture business travel; Summer youth sports and tournaments. Guests I price for: Bison fans and visiting families on game weekends, business and medical travellers midweek, and travelling nurses on monthly stays. Where I start: Game-weekend premiums, monthly winter rates for medical and contract stays, and winter floors.
On Airbnb, Booking.com and Vrbo I configure your Fargo or Moorhead listing in PriceLabs or Wheelhouse with Bison game tiers, a ready playoff setting, monthly rates for nurses and contract workers and winter floors, so pricing stays consistent across every channel.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Fargo.