Win placement on Expedia Group, across Hotels.com and Orbitz too.I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit. I work with hotels, resorts and serviced apartments in Florianópolis, one to one, remotely and in Brasília Time (UTC-3), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Expedia optimization for hotels for hotels, resorts and serviced apartments in Florianópolis, Brazil, one to one, remotely and in Brasília Time (UTC-3). In Florianópolis, I price Late December to early January as the peak and May to August as the quiet time, and I build the work around that calendar. Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Florianópolis
1-on-1
Directly with Alaa, no account-manager layer
Brasília Time
Sessions scheduled in your local time
Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Florianópolis: Brazilian and Argentine summer travel; Beach and surf season; New Year parties; Tech-sector business travel. Guests I price for: Brazilian and Argentine families and groups on weekly summer stays. Where I start: Summer weekly pricing, New Year minimums, and winter floors.
Florianópolis sells mostly through Airbnb and Booking.com. From my five-star hotel experience I help pousadas and small hotels on the island separate weekend leisure, summer family and tech business demand. I set package rates for New Year and Carnival and protect the shoulder months with corporate and longer-stay offers.
The service in general is described on my expedia optimization page; this page covers how I apply it in Florianópolis.
Expedia scores completeness and quality. I bring the content score up, write room descriptions that sell and align facts with your other channels.
I order the gallery for the search card and the property page, and flag the shots that are losing you clicks.
Expedia rewards competitive, well-structured rates. I set rate plans, member-only pricing and promotions, and judge whether Accelerator or TravelAds earns its cost.
Guest scores and response behaviour affect placement. I set up review requests and responses, and fix the operational causes behind low scores.
“Florianópolis is a summer beach island for Brazilians and Argentines. New Year and Carnival are the peaks, families book weeks and winter is quiet apart from a growing tech community. Different beaches attract families, surfers or party groups, so each area needs its own comparable listings and stay rules.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Réveillon parties in Jurerê bring big groups, so I set multi-night minimums that cover New Year and open them at top rates as early as possible.
Argentine families take their summer holidays in January and Brazilians fill February, so I sell full weeks and price Carnival as its own premium band.
Water is still warm and crowds thin, so I keep weekend rates firm, allow shorter stays and target couples and remote workers who avoid peak prices.
Winter is quiet except during the tainha fishing season and July school holidays. I move to monthly stays and hold the floor rather than chasing occasional weekends.
Spring brings back surfers and business visitors, so I lift weekends gradually, keep weekday rates attractive and start building pressure on New Year dates.
Expedia sells your inventory across several brands, and most of them read the same Partner Central data. That is why I do the setup carefully once: a complete profile and a sound rate structure improve placement across the group, and the promotions you choose decide how much of that visibility you pay for.
Price New Year and Carnival as top bands with minimum stays.
Use weekly summer stays.
Price beaches separately.
Build monthly rates in winter.
Lower May to August floors.
A new Expedia listing
You have just connected Expedia and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Expedia.
Commission without much return
You pay Expedia commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Expedia and others were never finished, and nobody owns the standard.
Send me the Expedia listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Expedia: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Expedia account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Expedia and adjust what the numbers say to adjust.
I quote Expedia optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Expedia optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Expedia | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For Expedia optimization for hotels in Florianópolis, i optimize Expedia alongside your other channels and check parity, so added reach never creates a conflict. Florianópolis sells mostly through Airbnb and Booking.com. September to mid-December: Spring brings back surfers and business visitors, so I lift weekends gradually, keep weekday rates attractive and start building pressure on New Year dates.
Busiest in Florianópolis: December to February, with New Year and Carnival the highest. Late December to early January: Réveillon parties in Jurerê bring big groups, so I set multi-night minimums that cover New Year and open them at top rates as early as possible. January to Carnival: Argentine families take their summer holidays in January and Brazilians fill February, so I sell full weeks and price Carnival as its own premium band. For Expedia optimization for hotels, on Expedia, I line up promotions, rate plans and content with these windows so visibility peaks when demand does.
For Expedia optimization for hotels, i write content and photo order on Expedia for the guests who actually search for Florianópolis. Brazilian and Argentine families and groups on weekly summer stays. Demand is driven by Beach and surf season and New Year parties.
Jurerê Internacional: Upscale beach clubs and New Year parties; I price for groups and luxury, enforce minimums at peak and watch house rules closely. Lagoa da Conceição and Campeche and Ribeirão da Ilha get their own treatment. For Expedia optimization for hotels, i write location content, photos and amenity highlights on Expedia around the specific part of Florianópolis the property is in.
For Expedia optimization for hotels, the first changes on Expedia are content completeness and the cover photo, because those decide whether a Florianópolis traveler clicks. Price beaches separately. Next: lower May to August floors.
Whether the listing is in Portuguese and Spanish, since Argentine guests are a big share of January demand and often book where they can read the details. For Expedia optimization for hotels, i check this on Expedia first, because it decides whether the listing is allowed to rank at all.
For Expedia optimization for hotels in Florianópolis, this is how I would approach it. I set package rates for New Year and Carnival and protect the shoulder months with corporate and longer-stay offers. From my five-star hotel experience I help pousadas and small hotels on the island separate weekend leisure, summer family and tech business demand. We start in the chat, and I confirm the scope and the price before any work begins.
For Expedia optimization for hotels, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Florianópolis and work remotely in Brasília Time (UTC-3). Locally, that shows up in decisions like this: build monthly rates in winter.
Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Expedia optimization for hotels is the same in every market, but the plan is not: in Florianópolis I would start from late December to early January: Réveillon parties in Jurerê bring big groups, so I set multi-night minimums that cover New Year and open them at top rates as early as possible. To start, open the chat or email me with your property type and size in Florianópolis.
Yes. Expedia Optimization Expert for Hotels in Florianópolis is delivered remotely and scheduled in Brasília Time (UTC-3), and 100+ properties in and around Florianópolis have been optimized, including in areas such as Jurerê Internacional. I implement it live on Zoom in your Expedia extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Florianópolis.
Results depend on the property, the starting point and the season, so I do not promise a number. In Florianópolis the first gains from Expedia optimization for hotels usually come from the change with the clearest local signal: lower May to August floors. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Florianópolis, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Florianópolis, or read the general page for expedia optimization.
If you also run properties outside Florianópolis, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Florianópolis and what you need. I reply in Brasília Time, confirm the scope and the price, and start only when you say so.
