Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Aruba. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Atlantic Standard Time (UTC-4).
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Aruba: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Aruba peaks December to mid-January and is softest September to November, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
100+
Properties optimized in and around Aruba
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Atlantic Standard Time
1-on-1 sessions scheduled in your local time
“Aruba and Curaçao sit outside the main hurricane belt, which gives them a long season and a shallow low season. US and Dutch families stay about a week, and Carnival adds February demand. Because weather is reliable, many guests plan trips late in the year, so the booking window can be shorter than on other Caribbean islands.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The moves Alaa makes first when a hotel or host in Aruba books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Price December to April as the main season.
Price Carnival weeks.
Keep low-season discounts shallow.
Price Aruba and Curaçao separately.
Use weekly stays.
Fully outsource your revenue management in Aruba
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
Holiday weeks sell first to returning American families, so I open them early at full rate and set a seven night minimum that spans Christmas and New Year.
Carnival parades in both islands and US school breaks keep this strong. I price the Grand Parade weekends as their own band and hold weekly rates elsewhere.
Dutch summer holidays favour Curaçao in July and August, while Aruba stays steady with Americans. I adjust each island separately instead of applying one summer discount to both.
This is the softest stretch but still busier than most of the Caribbean, so I trim rates gently, allow shorter stays and keep the floor well above break-even.
One person does the thinking on your account. Choose the kind of help your property in Aruba needs; everything is remote, 1-on-1 and scheduled in your time zone.
For an Aruba or Curaçao home I check licensing, the real distance to the beaches and which island's season the property follows. Then we set a plan with Carnival bands, a seven night holiday rule and a shallow autumn floor, so you are not giving away rate in a market that rarely needs it.
I set up your Airbnb, Vrbo and Booking.com pricing with separate seasons for each island, weekly discounts that suit Saturday flight arrivals and a dive or windsurf angle where it fits. Rates and minimum stays stay aligned on every channel so no platform undercuts another.
For small resorts and boutique hotels on both islands I apply what I learned in five-star chains: segmenting American, Dutch and South American guests, fencing package rates from room-only and pricing Carnival and Dutch summer holidays as distinct demand periods.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Noord and Palm Beach, Aruba
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Pietermaai and Punda, Willemstad plus Westpunt, Curaçao: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Aruba and what is not working. I reply in your time zone.
Done for you and month to month: I run your Aruba short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Aruba strategy with you first.
Managed pricing, run for you every day
For hosts in Noord and Palm Beach, Aruba who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Pietermaai and Punda, Willemstad: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Westpunt, Curaçao and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Aruba, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Aruba strategy before I take over.
A boutique hotel or guesthouse in Noord and Palm Beach, Aruba
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Pietermaai and Punda, Willemstad
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Aruba
For example a group with hotels in Pietermaai and Punda, Willemstad plus Westpunt, Curaçao: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Aruba is the one who sets the strategy.
Client Question·Short-Term Rental Revenue Management
Hosts blame low rates for parties and damage, but the real cause is usually the rules around the price.
October 20, 2026 · 18 min read
From the Hotel Floor·Hotel Revenue Management
Release dates, stop-sales and peak terms decide whether a tour operator contract pays.
October 20, 2026 · 20 min read
Market Take·Hotel Revenue Management
National numbers look strong while many hotels feel a slowdown, so here is my rule on discounting.
October 17, 2026 · 19 min read
Sixteen dedicated pages for Aruba: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
It sits outside the main belt, so its low season is milder.
Yes. Alaa prices it separately.
No. Curaçao gets a strong lift from Dutch families during school holidays in July and August, while Aruba depends more on American travel spread through the year. I set separate summer bands for each island and watch which source market is booking before moving rates.
Often, yes. Divers and windsurfers tend to book for gear and conditions, stay a full week and care about location near dive sites or Fisherman's Huts. I give them weekly rates and clear details on storage and access rather than short-stay discounts.
Yes. Alaa has optimized 100+ properties in and around Aruba, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Atlantic Standard Time (UTC-4).
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.
Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
