An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Florianópolis: Brazilian and Argentine summer travel; Beach and surf season; New Year parties; Tech-sector business travel. Guests I price for: Brazilian and Argentine families and groups on weekly summer stays. Where I start: Summer weekly pricing, New Year minimums, and winter floors.
I set up your Airbnb and Booking.com pricing with weekly summer rates, New Year and Carnival minimums, and monthly winter offers. I adjust each beach area separately and make sure Spanish-speaking guests see clear details, since they shape much of the summer.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Florianópolis.