Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Florianópolis, one to one, remotely and in Brasília Time (UTC-3), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Florianópolis, Brazil, one to one, remotely and in Brasília Time (UTC-3). In Florianópolis, I price Late December to early January as the peak and May to August as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Florianópolis
1-on-1
Directly with Alaa, no account-manager layer
Brasília Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Florianópolis: Brazilian and Argentine summer travel; Beach and surf season; New Year parties; Tech-sector business travel. Guests I price for: Brazilian and Argentine families and groups on weekly summer stays. Where I start: Summer weekly pricing, New Year minimums, and winter floors.
Florianópolis sells mostly through Airbnb and Booking.com. From my five-star hotel experience I help pousadas and small hotels on the island separate weekend leisure, summer family and tech business demand. I set package rates for New Year and Carnival and protect the shoulder months with corporate and longer-stay offers.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Florianópolis.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Florianópolis is a summer beach island for Brazilians and Argentines. New Year and Carnival are the peaks, families book weeks and winter is quiet apart from a growing tech community. Different beaches attract families, surfers or party groups, so each area needs its own comparable listings and stay rules.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Réveillon parties in Jurerê bring big groups, so I set multi-night minimums that cover New Year and open them at top rates as early as possible.
Argentine families take their summer holidays in January and Brazilians fill February, so I sell full weeks and price Carnival as its own premium band.
Water is still warm and crowds thin, so I keep weekend rates firm, allow shorter stays and target couples and remote workers who avoid peak prices.
Winter is quiet except during the tainha fishing season and July school holidays. I move to monthly stays and hold the floor rather than chasing occasional weekends.
Spring brings back surfers and business visitors, so I lift weekends gradually, keep weekday rates attractive and start building pressure on New Year dates.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price New Year and Carnival as top bands with minimum stays.
Use weekly summer stays.
Price beaches separately.
Build monthly rates in winter.
Lower May to August floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Florianópolis sells mostly through Airbnb and Booking.com. March to April: Water is still warm and crowds thin, so I keep weekend rates firm, allow shorter stays and target couples and remote workers who avoid peak prices. For Google Hotel Ads optimization in Florianópolis, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Florianópolis: December to February, with New Year and Carnival the highest. January to Carnival: Argentine families take their summer holidays in January and Brazilians fill February, so I sell full weeks and price Carnival as its own premium band. Late December to early January: Réveillon parties in Jurerê bring big groups, so I set multi-night minimums that cover New Year and open them at top rates as early as possible.
Brazilian and Argentine families and groups on weekly summer stays. Demand is driven by Brazilian and Argentine summer travel and Beach and surf season. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Florianópolis.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Florianópolis the property is in. Jurerê Internacional: Upscale beach clubs and New Year parties; I price for groups and luxury, enforce minimums at peak and watch house rules closely. Lagoa da Conceição and Campeche and Ribeirão da Ilha get their own treatment.
Price New Year and Carnival as top bands with minimum stays. Next: price beaches separately. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Florianópolis traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing is in Portuguese and Spanish, since Argentine guests are a big share of January demand and often book where they can read the details.
For Google Hotel Ads optimization in Florianópolis, this is how I would approach it. From my five-star hotel experience I help pousadas and small hotels on the island separate weekend leisure, summer family and tech business demand. I set package rates for New Year and Carnival and protect the shoulder months with corporate and longer-stay offers. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Florianópolis and work remotely in Brasília Time (UTC-3). Locally, that shows up in decisions like this: use weekly summer stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Florianópolis I would start from January to Carnival: Argentine families take their summer holidays in January and Brazilians fill February, so I sell full weeks and price Carnival as its own premium band. To start, open the chat or email me with your property type and size in Florianópolis.
Yes. Google Hotel Ads Expert in Florianópolis is delivered remotely and scheduled in Brasília Time (UTC-3), and 100+ properties in and around Florianópolis have been optimized, including in areas such as Jurerê Internacional. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Florianópolis.
Results depend on the property, the starting point and the season, so I do not promise a number. In Florianópolis the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price beaches separately. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Florianópolis, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Florianópolis, or read the general page for google hotel ads optimization.
If you also run properties outside Florianópolis, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Florianópolis and what you need. I reply in Brasília Time, confirm the scope and the price, and start only when you say so.
