Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Gainesville. Gainesville runs on the University of Florida calendar far more than on any tourist season. A handful of home Saturdays at Ben Hill Griffin Stadium set the best nights of the year, commencement lands twice, in May and December, and UF Health brings medical guests midweek all year. Summer goes quiet once students leave. I price game weekends by opponent, protect both graduation weeks early and use the summer for month-long medical and visiting-faculty stays.
Working with a Gainesville owner, I first decide which of three guest types the home really serves: football fans, graduation families or medical and academic visitors. Then we set the season bands, minimum stays and summer plan together, and I show you how to read pickup for game weekends so you can adjust between our calls.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Gainesville.