Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Gainesville: Florida Gators football at Ben Hill Griffin Stadium; University of Florida graduation and orientation; UF Health and medical travel; Springs and outdoor recreation nearby. Guests I price for: Gators fans and alumni on game weekends, UF parents, and medical and academic travellers midweek. Where I start: Game-weekend premiums, two graduation peaks, and summer floors with medium-term stays.
Gainesville sells mostly through Airbnb, Vrbo and Booking.com. Gainesville hotels near campus and the medical district live on game compression, two graduations and steady UF Health travel. Drawing on my five-star revenue background, I help set football packages with sensible minimum stays, negotiated rates for the hospital and university, and a comp set split between Archer Road properties and the campus edge.
The service in general is described on my expedia optimization page; this page covers how I apply it in Gainesville.