An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Gainesville: Florida Gators football at Ben Hill Griffin Stadium; University of Florida graduation and orientation; UF Health and medical travel; Springs and outdoor recreation nearby. Guests I price for: Gators fans and alumni on game weekends, UF parents, and medical and academic travellers midweek. Where I start: Game-weekend premiums, two graduation peaks, and summer floors with medium-term stays.
For a Gainesville rental on Airbnb, Vrbo and Booking.com I load the full UF athletics and commencement calendar, build length-of-stay discounts for summer medical guests and keep the three channels in step. Inside PriceLabs or Wheelhouse I set event overrides by opponent and review them once the season tickets and travel plans begin to move.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Gainesville.