An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Guests I price for: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where I start: Weekday business pricing, limited supply and pricing against Spanish-side stays.
I set up PriceLabs or Wheelhouse with weekday and weekend logic, National Day and summer weekends as events, and a comp set that includes nearby Spanish listings, so the flat is priced against the alternatives guests actually weigh up before they book.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Gibraltar.