Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Guests I price for: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where I start: Weekday business pricing, limited supply and pricing against Spanish-side stays.
Gibraltar sells mostly through Booking.com, Expedia and Airbnb. I set up PriceLabs or Wheelhouse with weekday and weekend logic, National Day and summer weekends as events, and a comp set that includes nearby Spanish listings, so the flat is priced against the alternatives guests actually weigh up before they book.
The service in general is described on my other ota optimization page; this page covers how I apply it in Gibraltar.