Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Guests I price for: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where I start: Weekday business pricing, limited supply and pricing against Spanish-side stays.
Gibraltar sells mostly through Booking.com, Expedia and Airbnb. I set up PriceLabs or Wheelhouse with weekday and weekend logic, National Day and summer weekends as events, and a comp set that includes nearby Spanish listings, so the flat is priced against the alternatives guests actually weigh up before they book.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Gibraltar.