Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Guests I price for: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where I start: Weekday business pricing, limited supply and pricing against Spanish-side stays.
Gibraltar sells mostly through Booking.com, Expedia and Airbnb. For Gibraltar hotels I work on corporate rates for finance and gaming firms, weekend leisure packages, cruise-day demand and the OTA mix, drawing on my chain hotel revenue background in a market where only a handful of hotels set the pace.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Gibraltar.