Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Gibraltar: The Rock, Barbary macaques and caves; Cruise calls; Finance and online gaming business travel; Costa del Sol day visitors. Guests I price for: Business travellers midweek, cruise and day visitors, and British tourists on 2 to 3 night stays. Where I start: Weekday business pricing, limited supply and pricing against Spanish-side stays.
I set up PriceLabs or Wheelhouse with weekday and weekend logic, National Day and summer weekends as events, and a comp set that includes nearby Spanish listings, so the flat is priced against the alternatives guests actually weigh up before they book.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Gibraltar.