Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Gothenburg: Summer archipelago season; Way Out West festival; Liseberg and Christmas season; Volvo and industrial business travel. Guests I price for: Nordic and German families on 3 to 5 night stays, business guests midweek. Where I start: Summer premiums, festival weeks, and winter floors.
Gothenburg sells mostly through Airbnb and Booking.com. For Gothenburg hosts I set up PriceLabs or Wheelhouse with the Gothia Cup, Way Out West, the culture festival and Liseberg's Christmas season loaded as events, plus weekday corporate pricing for Lindholmen. Airbnb and Booking.com stay aligned on rates and minimum stays.
The service in general is described on my other ota optimization page; this page covers how I apply it in Gothenburg.