An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Gothenburg: Summer archipelago season; Way Out West festival; Liseberg and Christmas season; Volvo and industrial business travel. Guests I price for: Nordic and German families on 3 to 5 night stays, business guests midweek. Where I start: Summer premiums, festival weeks, and winter floors.
For Gothenburg hosts I set up PriceLabs or Wheelhouse with the Gothia Cup, Way Out West, the culture festival and Liseberg's Christmas season loaded as events, plus weekday corporate pricing for Lindholmen. Airbnb and Booking.com stay aligned on rates and minimum stays.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Gothenburg.